What is Cambridge Analytica How it’s Using for Politics

Cambridge Analytica (CA) is a British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was started in 2013 as an offshoot of the SCL Group. The company is partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintains offices in London, New York City, and Washington, D.C here is news about What is Cambridge Analytica How it’s Using for Politics What is Cambridge Analytica How it’s Using for Politics

CA was involved in 44 US political races, in 2014,  US election campaign tools in 2014 that was “prepared for SCL elections by AggregateIQ Data Services” at a cost of more than $500,000 using “modelling data” from SCL to target 100 million, CA worked for Donald Trump’s presidential campaign Leave. EU-campaign for the United Kingdom’s withdrawal from the European Union

What is Cambridge Analytica How it's Using for Politics

In March 2018, multiple media outlets broke news of Cambridge Analytica’s business practices. The New York Times and The Observer reported on the Facebook and Cambridge Analytica data breach the company used for political purposes personal information acquired about Facebook users, by an external researcher who claimed to be collecting it for academic purposes

What is Cambridge Analytica How it's Using for Politics                      What is Cambridge Analytica How it’s Using for Politics

Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On March 23, 2018, the British High Court granted the Information Commissioner’s Office a warrant to search Cambridge Analytica’s London offices 50 million Facebook users were acquired from 270,000 Facebook users who shared the data with the app “thisisyourdigitallife”. By giving this third-party app permission to acquire their data
Cambridge Analytica is accused of buying profile data of millions of Americans’ from researcher Aleksandr Kogan. Kogan, a psychology professor at the University of Cambridge collected user data from Facebook , CA used a personality profiling methodology, the company formed by high-powered right-wing investors for just this purpose began offering its profiling system to dozens of political campaigns
Cambridge Analytica and SCL’s impact was not just limited to the US and Britain. Cambridge Analytica was involved in past Indian elections and has made efforts to reach out to both the Bharatiya Janata Party (BJP) and the Congress, ahead of the 2019 general elections. What is Cambridge Analytica How it’s Using for Politics

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