Facebook Marketing Strategy for Business
Facebook Marketing Strategy showing There are more than 1.86 billion monthly active users on Facebook, which includes a 17% spike in two years. For business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Facebook Marketing Strategy for Business
Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. But with a larger pool, it’s harder to dissect and find your spot within its space. hence here is some top Facebook Marketing Strategy for Bussines
Post at the Best Time on Facebook
Facebook is still one of the most difficult social networks to use for organic content. Again, algorithms make it a challenge for businesses trying to find optimal posting times. our guide on the best times to post on social media
Thursday is the highest recommended day to post.
Noon and 2 p.m. on Wednesday and 1 to 2 p.m. on Thursday are most engaged times on Facebook.
You’re safe to post weekdays between 10 a.m. to 3 p.m.
Saturday is the least engaged day of the week.
The least recommended times include early mornings and late nights.
Create Facebook Goals That Directly Affect Biggest Needs
Increasing quality of sales: Improving the quality of sales starts with better targeting (we’ll address this more further down). Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and use Facebook as a source to improve your reach. Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to you audience. Make Facebook your go-to source of information.
pulse on the industry: With the help of social media monitoring tools, you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Always try to increase your listening powers before speaking.
Efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster (we’ll also talk about this more later). Working your employees’ social networks for a higher social reach makes your chances of recruiting higher quality employees better.
Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a successful business, but Facebook can help you in each of these areas. Whether it’s through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals. Facebook Marketing Strategy for Business
Study Facebook Demographics
Age & Gender: Data from the Pew Social Media Update 2016 report showed women tend to adopt Facebook more frequently than men and the core age group is 18-29. However, with 62% of 65 and older users on Facebook, your band has a much better reach across age groups than any other network.
Pro Tip: don’t limit yourself because you think younger generations are only on Snapchat and Instagram. Facebook is still most used network among 18-29 years old
Choose and Schedule Facebook Content
social network has it’s own style of content, but Facebook tends to jump the line. With Facebook Stories, Live, image and videos posts, your brand’s content strategy has endless opportunities.
For business, it’s about the quality of content and what your audience should come to expect from your Facebook Business Page. Remember being overly promotional can have its downside. According to the Sprout Social Q3 2016 Index, 57.5% of social media users said posting too many promotions was the most annoying action from brands.
Aim for Higher Brand Awareness
Facebook ad campaigns should always be focused on two things:
For beginners want to stay within your allocated weekly or monthly spend with Facebook to avoid over exposure and useless clicks. Ad spend can shoot up in a hurry when you’re targeting isn’t effective or set appropriately, which brings us to the next step. Facebook ad has to be relevant. Targeting a broad audience isn’t a bad thing. At first, you want to actually see what works best to build awareness.
Facebook is a great place to hold industry chats or discussions, whether it’s with a different audience or own customers. While Twitter often gets all the limelight of being a social customer care mecca, don’t forget about Facebook too. You can help drive Facebook engagement by asking people to engage in the first place.
Track & Analyze Your Facebook Marketing Strategy A successful Facebook marketing strategy needs to be analyzed–strenuously. We’ve already mentioned some ways to carefully analyze your best times to post, Facebook Marketing Strategy for Business.