Most popular Instagram Hashtags for Better reach
Use hashtags to help you group content. These can either be general hashtags that everybody uses – in which case you are grouping your posts and images with others who upload similar content. Alternatively, many businesses create niche hashtags to develop interest, and to consolidate posts relating to a particular product or campaign together.
Most Instagram users love to boost their following. But there is little point in being followed by somebody with entirely different interests to you. By using appropriate hashtags with your content, you are making your posts available to people who have an interest in the same subjects. And if they like your posts, they are likely to follow you in the hope of seeing more content on the same topic.
Even if people don’t go as far as following you, they may like the content of yours that they come across when searching for a particular hashtag.
Instagram has grown phenomenally over the last few years. This means that there is no way that you are likely to deliver the right content to the right people accidentally. When you use hashtags, you are effectively helping Instagram sort and organize your posts – helping them reach people who will value them.
The 25 Most Popular Instagram Hashtags
The 25 most popular Instagram hashtags are as follows:
The most popular hashtags are the most used hashtags. #love, for instance, has been used in 1.2 billion posts. This presents a problem if you are hoping to use hashtags that will make your posts stand out.
You need to balance your wish to use popular hashtags against the danger of being crowded out of high demand topics. In many ways, this is similar to SEO when you try to chase keyword terms in Google’s search engine. Most people will do better if they attempt to rank for long-tail terms, such as “men’s fashion in New York” than they will for a broad term like “fashion.”